This is a trailer for 'The Grudge'
This trailer follows the key conventions of movie trailers.
- It clearly indicates that it is from the horror genre in a number of ways. Firstly, the colours in it are mainly dark and alot of the scenes shown were from night time . The inter-titles are blue, black and white which create a sinister effect and the transitions to the titles from another clip looked like mist moving across the screen which gave it a very ghostly and eerie feel. The music matches the action and editing going on on the screen and is again very sinister as there are sound effects of wind backing up things happening on screen. In the trailer the music builds up until the end and then abruptly cuts off leaving us wondering what is going to happen. There is also a heartbeat used at the beginning of the trailer which again builds up tension and we hear a person scream.
- The trailer has clear production values as the first thing we see are the production company, 'Colombia Pictures', and the director Sam Raimi. At the end of the trailer we see the title of the film and written above that is Sarah Michelle Gellar. We know that she is the main chracter in the film because of this and that the company want to use her to help sell the film.
- The trailer creates interest for the target audience by showing them glimpses of the monster so that they can see that it is scary. However, it is not shown too much so that when the film is watched properly there will still be elements of curiosity, suspence and suprise.
- There is no voice over in the trailer but instead inter-titles have been used to give away some of the story and to create enigmas for the audience. They tell us that the complication in the plot is the monster who 'never forgives... and it never forgets'. The sentences are fragmented into clauses and clips from the film are shown between each inter-title. We also hear dialogue from Sarah Michelle Gellar who backs up what the titles are telling us.
This trailer follows the key conventions of movie trailers.
- It clearly indicates that it is from the horror genre in a number of ways. Firstly, the colours in it are mainly dark and alot of the scenes shown were from night time . The inter-titles are blue, black and white which create a sinister effect and the transitions to the titles from another clip looked like mist moving across the screen which gave it a very ghostly and eerie feel. The music matches the action and editing going on on the screen and is again very sinister as there are sound effects of wind backing up things happening on screen. In the trailer the music builds up until the end and then abruptly cuts off leaving us wondering what is going to happen. There is also a heartbeat used at the beginning of the trailer which again builds up tension and we hear a person scream.
- The trailer has clear production values as the first thing we see are the production company, 'Colombia Pictures', and the director Sam Raimi. At the end of the trailer we see the title of the film and written above that is Sarah Michelle Gellar. We know that she is the main chracter in the film because of this and that the company want to use her to help sell the film.
- The trailer creates interest for the target audience by showing them glimpses of the monster so that they can see that it is scary. However, it is not shown too much so that when the film is watched properly there will still be elements of curiosity, suspence and suprise.
- There is no voice over in the trailer but instead inter-titles have been used to give away some of the story and to create enigmas for the audience. They tell us that the complication in the plot is the monster who 'never forgives... and it never forgets'. The sentences are fragmented into clauses and clips from the film are shown between each inter-title. We also hear dialogue from Sarah Michelle Gellar who backs up what the titles are telling us.
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